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Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation by Nirmalya Kumar,Philip Kotler

Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation

by Nirmalya Kumar,Philip Kotler


ISBN 13: 9781591392101

Format: Hardcover (270 pages)
Publisher: Harvard Business Review Press
Published: 01 May 2004

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Principles of Marketing: European Edition Principles of Marketing: European Edition by Philip Kotler,Prof Veronica Wong,Prof John Saunders,Gary Armstrong

Principles of Marketing: European Edition

by Philip Kotler,Prof Veronica Wong,Prof John Saunders,Gary Armstrong


ISBN 13: 9780273684565

Format: Paperback (992 pages)
Publisher: Financial Times/ Prentice Hall
Published: 30 Nov 2004
Other Format: Paperback

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Social Marketing: Influencing Behaviors for Good Social Marketing: Influencing Behaviors for Good by Philip Kotler,Nancy R. Lee

Social Marketing: Influencing Behaviors for Good

by Philip Kotler,Nancy R. Lee


ISBN 13: 9781412956475

Format: Paperback (456 pages)
Publisher: Sage Publications, Inc
Published: 12 Feb 2008

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Principles of Marketing Euro Edition Principles of Marketing Euro Edition by Philip Kotler,Gary Armstrong,Prof John Saunders,Prof Veronica Wong

Principles of Marketing Euro Edition

by Philip Kotler,Gary Armstrong,Prof John Saunders,Prof Veronica Wong


ISBN 13: 9780132622547

Format: Paperback (1056 pages)
Publisher: Financial Times/ Prentice Hall
Published: 17 Aug 1998
Other Format: Paperback

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European Edition (Principles of Marketing) European Edition (Principles of Marketing) by Philip Kotler,Gary Armstrong,John A. Saunders,Veronica Wong

European Edition (Principles of Marketing)

by Philip Kotler,Gary Armstrong,John A. Saunders,Veronica Wong


ISBN 13: 9780131659032

Format: Paperback (992 pages)
Publisher: Pearson Education Limited
Published: 01 Feb 1996

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Kellogg on Advertising and Media: The Kellogg School of Management Kellogg on Advertising and Media: The Kellogg School of Management by Bobby J. Calder, Philip Kotler

Kellogg on Advertising and Media: The Kellogg School of Management

by Bobby J. Calder, Philip Kotler


ISBN 13: 9780470119860

Format: Illustrated (368 pages)
Publisher: Wiley
Published: 23 May 2008

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Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers by Jeff Zabin, Gresh Brebach, Philip Kotler

Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers

by Jeff Zabin, Gresh Brebach, Philip Kotler


ISBN 13: 9780471467618

Format: Illustrated (274 pages)
Publisher: John Wiley & Sons
Published: 27 Jan 2004

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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler,Nancy R. Lee

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

by Philip Kotler,Nancy R. Lee


ISBN 13: 9780471476115

Format: Illustrated (320 pages)
Publisher: Wiley
Published: 29 Nov 2004

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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

by Philip Kotler


ISBN 13: 9780471268673

Format: Hardcover (224 pages)
Publisher: Wiley
Published: 20 Feb 2003

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Marketing an Introduction Marketing an Introduction by Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

Marketing an Introduction

by Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan


ISBN 13: 9780273713951

Format: Hardcover (648 pages)
Publisher: Financial Times/ Prentice Hall
Published: 30 Apr 2009

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Marketing: An Introduction Marketing: An Introduction by Gary Armstrong,Philip Kotler,Michael Harker,Ross Brennan

Marketing: An Introduction

by Gary Armstrong,Philip Kotler,Michael Harker,Ross Brennan


ISBN 13: 9780273762607

Format: Paperback (640 pages)
Publisher: Pearson
Published: 12 Jul 2012

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Principles of Marketing Principles of Marketing by Philip Kotler,Gary Armstrong,Prof Veronica Wong,Prof John Saunders

Principles of Marketing

by Philip Kotler,Gary Armstrong,Prof Veronica Wong,Prof John Saunders


ISBN 13: 9780273711568

Format: Paperback (1056 pages)
Publisher: Financial Times/ Prentice Hall
Published: 21 May 2008

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